Trends and target guests may change, but at its core, hospitality is all about customer service and connecting with guests.

That’s Mark Prince’s strategy as he assumes the new role of president of CSM Corporation’s lodging and residential divisions. Following 20 years with White Lodging from the late 1980s to the mid-2000s, Prince spent several years developing residential communities and eight and a half years in an executive role with retirement community developer Holiday Retirement before returning to the hotel side of the business with CSM in December.

“There are a lot of similarities between (hotels) and senior living and residential when it comes to yielding and managing the business, and maximizing the rate or rent,” Prince said. “All of them are customer-driven businesses. I’ve had the opportunity to see what all three of those customers’ needs are and learn from them, and now coming back into hospitality I can bring what I’ve learned from those businesses.” Read the full article by Hotel News Now here.