Barb Ward

Barb Ward

Vice President of Sales and Marketing

As Vice President of Sales and Marketing, Barb drives CSM’s top-line revenue and guides the team accountable for it. With a keen understanding of what it means to be a team player, she oversees all corporate and property marketing, sales and revenue management and public relations activities.

Barb is a hospitality veteran with 20 years of experience in sales and marketing strategy. She excels in market share expansion, strategic development, pre-opening planning and building high performance, cross-functional teams. From full service and extended stay to resort property management and multi-unit restaurants, Barb’s experience covers the spectrum of sales management.

A highly driven and confident hospitality leader, she translates business objectives into results by setting measurable expectations for team members and promoting a spirit of accountability.

Barb’s experience with CSM spans Regional Director of Field Sales and Marketing to Director of Sales and Marketing for The Renaissance Minneapolis Hotel, The Depot and The Residence Inn Minneapolis. In addition to her experience at CSM, she managed the sales and marketing strategy for 188 hotels (with mixed brands) as Vice President of Sales and Marketing with TMI Hospitality. She has also worked with Crestline Hotels & Resorts, Wischermann Partners and Buca, Inc.

Barb graduated from Concordia College and University of Minnesota-Twin Cities. She is an active member in professional organizations such as HSMAI, MSAE and MPI. Her community involvement includes the St. Paul Community Garden Initiative and serving on the Minnesota Sinfonia board.